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Does Botox Belong in the Dentist’s Office? It Depends on Who You Ask.
Back in the uncomplicated good old days of healthcare marketing, the many and various medical professions, specialties and subspecialties were neatly organized by basic anatomy. Podiatrists, for...
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Tale of Two Cities: Upscale vs. Down Low for Dental Branding
San Francisco and Berkeley, CA, are only 20 minutes apart via the Bay Bridge. But for these two practices, their dental advertising, dental positioning and branding couldn’t be further apart. And, from...
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The Survey Says: US Dentists Resilient in a Down Economy
It seems that at least some dental practices in the United States are doing OK, business-wise, in spite of the down economy. We’d like to hear if you agree with this market assessment. In the...
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